Cigar(ette) Box Guitar

Heavily inspired by countless funky and quirky cigar box guitars, in this project we sought to create a flashy and unconventionally designed guitar that would suit a guitar fanatic who values appearance above function.

DURATION

YEAR

COLLABORATION

6 weeks

2023

Mataio Castro, Tara Reilly, Jimmy Lee, Michael Yakhontov, and Julia Lidsky

The Project:

The target consumer is a fan who seeks a piece of playable artwork that is distinct and unusual, possibly with iconic imagery, emblematic of a certain artist or form of popular media.

Persona Mapping

Coming up with different semi-fictional characters that could be the target demographic for our product. Selecting our target persona lays the framework for our priorities and design considerations moving forward.