Cigar(ette) Box Guitar
Heavily inspired by countless funky and quirky cigar box guitars, in this project we sought to create a flashy and unconventionally designed guitar that would suit a guitar fanatic who values appearance above function.
DURATION
YEAR
COLLABORATION
6 weeks
2023
Mataio Castro, Tara Reilly, Jimmy Lee, Michael Yakhontov, and Julia Lidsky
The Project:
The target consumer is a fan who seeks a piece of playable artwork that is distinct and unusual, possibly with iconic imagery, emblematic of a certain artist or form of popular media.
Persona Mapping
Coming up with different semi-fictional characters that could be the target demographic for our product. Selecting our target persona lays the framework for our priorities and design considerations moving forward.
Design Sketching
Prototyping and Building
Final Product
